The Digital Future

UNC-NC, a channel that provides a mixture of local, educational, and public affairs programming.

With the new digital technology comes even greater opportunity for service to the state, and certainly UNC-TV’s focus on local programming continues. The latest additions to the broadcasting schedule include North Carolina Weekend and Our State. The value and impact of UNC-TV’s efforts have not gone unnoticed in the television industry. UNC-TV has won recognition from CPB, PBS, regional networks and statewide organizations for its production, promotion, outreach, and development activities. Through the end of 2004, UNC-TV had received more than 100 industry awards. UNC-TV’s overall accomplishments were perhaps best recognized though two awards bestowed on its director and general manager Tom Howe – the Distinguished Service Award in 2003 from the North Carolina Association of Broadcasters and the Lifetime Achievement Award from the Board of Governors of the Mid-South Region of the National Academy of Television Arts and Science. These prestigious industry awards are reflections of the excellent work of every individual connected with UNC-TV.

Of course, the true measure of any public television network’s value is in how well it serves the needs of those who use its services. As UNC-TV moves forward in the twenty-first century, it does so with an appreciation of its proud history, but also with a mission that has been rewritten to bring focus on the needs of the future. Carefully developed by the UNC-TV management team and Board of Trustees, the new mission statement that guides North Carolina’s statewide public television network provides a fitting conclusion for this history – which is, after all, still very much a work in progress.