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The Third Wave era began as the unmistakable sound of Motown began to dominate the piccolos and jukeboxes in 1962. Around 1965 the term `Beach music' found its way into the vocabulary of `fas' and `basic' dancers'. Woody Windham counted down the Top 60 In Dixie , Monday through Friday in Columbia, SC. The `KIX Good Guys' reigned in Eastern North Carolina on WKIX Raleigh.
Legendary nightclubs such as the Coachman & Four Club in Bennettsville, SC, the Embers Club in Raleigh, the Cellar in Charlotte, Cecil Corbett's Beach Club between O.D. and Myrtle Beach, the Barrell and the Bowery on the SC Grand Strand, the Castaways in Greensboro, George's in Statesville, the Polo Club in Winston Salem, etc. became focal points for Beach music and Shaggin'. Ted Hall's Hit Productions in Charlotte put on a long series of shows at the Park Center featuring national acts (Drifters, Impressions, Marvelettes et al) along with regional and local acts while servicing the frat circuit for decades. Jokers Three Productions did a similar job in Greensboro, while Paul T. Marshburn supported and nurtured many local acts in the Wilmington area.