Annual Report

2013 Annual Report

Television has the power to change lives. Public television has the responsibility to change lives for the better: a child far from urban resources is inspired to become a scientist, a high school dropout earns a GED, a homebound senior citizen remains connected to the world of arts and culture, the family of an Alzheimer’s patient finds strength and support. UNC-TV’s unique programs and public media services provide people of all ages with enriching, life-changing television. — The UNC-TV Mission Statement

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Operating Highlights: Fiscal Year 2012-2013

The citizens of North Carolina continued to demonstrate strong support for UNC-TV and public television, despite continued uncertainty about the future of federal and state funding. UNC-TV raised $11,047,830 from individuals, corporations, and foundations, as well as through partnerships with state agencies and with cultural and educational institutions. This was a 0.6 percent increase over last year’s revenue. This year UNC-TV’s membership base increased by 1 percent, the second consecutive year of membership growth.

Viewer support totaled $8,904,515, an increase of 3.3 percent, setting a new high in giving from individuals to UNC-TV.

During FY13 UNC-TV and its partners developed and produced 332 hours of programming for and about North Carolina. UNC-TV is the presenting station for 191.5 hours of programming currently being distributed nationally through PBS and other distributors. Although the number of original production hours decreased in FY13, it is important to note why. William Friday, longtime host of North Carolina People with William Friday, passed away, and the program series ended. This resulted in a loss of 26 hours of original production content.

UNC-TV specials included a pair of Emmy-Award-nominated documentaries: Collecting Matisse and Modern Masters: The Cone Sisters of Baltimore, the second documentary produced in partnership with the Nasher Museum, and Gold Fever and the Bechtler Mint.

During FY13 North Carolina Now began its 19th season of programs. In addition to reducing repeat content by 25 percent, North Carolina Now launched an unprecedented series of feature stories profiling the community colleges during the North Carolina Community College System’s 50th anniversary. From October 10, 2012, through June 30, 2013, North Carolina Now broadcast profiles of 37 community college campuses. The remaining campuses will be profiled in FY14.

This fiscal year UNC-TV produced and broadcast three new Biographical Conversations installments: Biographical Conversations with John Medlin, Biographical Conversations with General Hugh Shelton, and Biographical Conversations with Henry Frye.

North Carolina Weekend marked its 10th anniversary season in FY13. To date, more than 2,500 feature stories regarding tourism and recreational areas across the state have been produced for the series.

UNC-TV provided important election coverage through candidate interviews and other special broadcast programs, including a live election night special. UNC-TV collaborated with the North Carolina Association of Broadcasters to produce and broadcast two gubernatorial candidates debates, which were also carried by commercial stations across the state. The highly successful partnership with the North Carolina Center for Voter Education continued, with the special election Web pages consistently drawing record audiences to the site.

On October 1 UNC-TV launched a completely redesigned Web site to improve functionality and the user experience.

UNC-TV had another extremely successful collaboration with Marbles Kids Museum on a joint exhibit at the North Carolina State Fair in Raleigh for the fourth consecutive year. The exhibit was strongly oriented toward families and children.

In FY13 UNC-TV provided 26,328 hours of programming over its three digital broadcast channels, as well as an additional 8,776 hours of programming over its digital channel UNC-MX. Programming highlights for the year included FRONTLINE—The Choice 2012, The Dust Bowl—A Film by Ken Burns, Downton Abbey Season 3, Seasons 1 and 2 of Call the Midwife, and Constitution USA with Peter Sagal.

UNC-TV’s audit for FY12 resulted in an unqualified opinion and no issues to report in a letter to management.

UNC-TV and UNCSA won a 2012 NETA Award honoring the University of North Carolina School of the Arts Presents Rodgers and Hammerstein’s Oklahoma!. UNC-TV was one of 20 public media outlets nationally to be honored with a NETA Award.

Production and technical operations staff received 20 nominations for the 27th Annual Midsouth Emmy Awards. Seven UNC-TV projects were honored with Emmys when the awards were presented in January 2013.