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Sesame Street Media literacy is an informed, critical understanding of the mass media. It involves an examination of the techniques, technologies and institutions that are involved in media production (how media is created), the ability to critically analyze media messages (what is it teaching us) and recognition of the role that audiences play in making meaning from those messages (how can we protect ourselves and our children).
Media Education includes both the analysis and the deconstruction of media and the production or construction of media messages. Media Literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality.
All media productions embody "points of view" about the world. Whether these viewpoints are consciously intended or not, they influence the way that media is produced. Thus all television teaches us something; learning to identify what it in teaching makes us "media literate."
Becoming "media literate" includes:
The media literacy workshop seeks to help parents, caregivers and teachers learn to use television and media selectively as a teaching tool.
PBS Ready To Learn is supported by a cooperative agreement from the U. S. Department of Education, PR/Award Number R295A00002.