About NC Rising

About NC Rising

North Carolina Rising identifies and highlights the many success stories of North Carolina's rural areas that once thrived on crops such as tobacco but are now transitioning into a new global economy. This in-depth project has spanned several years. In August 2010 UNC-TV began a weekly series of reports on North Carolina Now, UNC-TV's flagship public affairs series. The reports feature unique economic development projects happening across the state and seek to raise awareness of effective revitalization efforts so that they might be replicated in other areas of the state and beyond.

Every month UNC-TV is producing two new feature stories plus re-airing several of the 12 segments created in the first phase of the project. These special North Carolina Now reports air each Monday. They examine how local communities are reinventing themselves through innovative options such as tourism, small business, alternative crops, biotechnology and biomanufacturing, food processing, military contracts, and education. The new North Carolina Now stories will be compiled into two hour-long programs that will air in the fall of 2011.

This project is funded by the Golden LEAF Foundation, a nonprofit corporation created in 1999 to receive one-half of the funds coming to North Carolina from a master settlement agreement with cigarette manufacturers. In turn, the Foundation is helping North Carolinians make the transition from a tobacco-dependent economy through grants and investments that will positively affect the long-term economic advancement of the state. Golden LEAF gives priority in its grant making to tobacco-dependent and economically distressed counties.

The previous North Carolina Rising series featured 12 North Carolina Now segments, an hour-long compilation program, and four town hall meetings. Those resources continue to be available on this Web site. Please add your comments, suggestions of stories to cover, and insights on how your community is facing this turbulent economic time.