The naturally white metal, thirty times rarer than gold, symbolizes the highest level of respect.
Platinum is a naturally white metal that's been around for a long time but its only found in a few places including a few meteorites that crashed to earth 2 billion years ago. Platinum is an extraordinary metal---thirty times rarer than gold. And it is virtually impossible to corrode. Most of the Crown Jewels of England and the world's most valuable diamond, the Hope Diamond, are set in platinum. Why is the highest honor in the music business the award of a platinum record? Burt travels around the world to find out why the highest level of respect many credit card companies offer is the platinum card.