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Reading Rainbow
Click here to visit the Reading Rainbow website.
Reading Rainbow, hosted by LeVar Burton, is a critically acclaimed award-winning half-hour PBS series that turns children on to books and reading. The series targets 4-8 year olds, and is based on research that identifies these early years as the optimum time for children to learn to read, and to adopt positive reading habits, skills and attitudes.
Reading Rainbow's dynamic, fast-paced, magazine-style format features on location adventures, colorful animation and hip music videos. Popular personalities, including Bill Cosby, Tyne Daly and Whoopi Goldberg, narrate the program's feature book, while captivating illustrations appear on-screen. "Kid-on-the-street" interviews allow real kids to sound off about issues, and in every episode kids the age of viewers recommend three additional books to read.
Reading Rainbow and host LeVar Burton continue to link books to enjoyment and a wide range of exciting, on-location real-life settings, people and places. The series promotes reading as a way children can sample the world around them.
Reading Rainbow overtly intends the action of seeking and reading the books featured; that intention is the heart of the series for viewers. It also means that the intended audience (the early elementary grades) has a program targeted specifically for them even though younger children enjoy the story aspect of the series. Parents, librarians, teachers and children themselves have affirmed Reading Rainbow's unique literacy purpose consistently when they discuss their understanding of the series and identify reasons for wanting to read particular title.
Program and workshop elements relate the Learning Triangle: Read-View-Do and the five design segments:
- Featured Book
- Experiential Segment
- Library as a Resource
- Positive Self-Concept
- Development of Literacy Skills
Other elements of this fun hands-on workshop include the Series Description, Goals and Themes, How Does this Series Help Prepare Children for School, Web Site resources, Additional Outreach Resources, and Read-View-Do activity sheets, which includes recipes, crafts, and educational activities. Tips for parents are also available.
The following is an update regarding Reading Rainbow:
GPN will not be able to offer broadcast rights for Reading Rainbow. GPN is able to offer stations a license with one, or all, of the following options:
a) School retention of off-air copies
b) Unlimited duplication
c) Digital / video-streaming of all or a portion of the 153 episodes
d) ITFS or other closed distribution of the episodes to schools
If a station does not wish to license any of the above rights, individual schools, school districts, regional media centers or State Departments of Education may license the same set of rights from GPN. For example, the cost for a school to purchase “off-air “ retention rights is $10.00 per episode copy for use at a single site, or $15.00 per episode copy for rights to circulate within a single school district. Bulk pricing can also be negotiated.
Reading Rainbow is also available on DVD with chapters. Destination Education, Inc., provides them with highly discounted prices to schools wanting to change format. The regular price is $29.95 and the discounted price is $20.50. This price allows circulation within the school district.
GPN realizes the short notice provides little time for stations to adjust services to schools, and even less time for classroom teachers to plan. GPN will work with everyone to make the transition.
Please contact Steve Lenzen with questions or comments.
Stephen C. Lenzen
Destination Education, Inc & GPN
PO Box 6124
Lincoln, NE 68506-6124
Tel: 402-435-0110
Fax: 402-435-0119
slenzen@shopdei.com
Web: http://shopdei.com |
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