Clifford's Big Ideas are positive character traits modeled by the characters in the Clifford the Big Red Dog® TV series. These same ideas are the backbone of the new Clifford's Puppy Days™ TV show, though they are referred to as Clifford's Ideas to Grow On in this series. These ten ideas represent social and emotional challenges that children face and must master in the course of development. Each episode of the TV series supports one or more of these Ideas through classic storytelling. Each episode concludes with a one-minute vignette featuring Clifford and his friends modeling (or learning to model!) one of these ten Big Ideas/Ideas to Grow On. Here at Clifford's home on the Web, we reinforce these themes in all of our activities. This section of the site will help you bring Clifford's Big Ideas/Ideas to Grow On from the TV screen and into a child's life.