Dan Heath Shares How Ideas Can Be Made To Stick
On UNC-TV’s North Carolina Bookwatch, Friday, August 24, at 9:30 PM

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In their new how-to, Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle, head-on, these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”

In the latest episode of UNC-TV’s local literary series North Carolina Bookwatch with D.G. Martin, premiering Friday, August 24, at 9:30 PM, Made To Stick co-author Dan Heath shares this critically-acclaimed guide to creatively and effectively communicating ideas.

“Regardless of your level of "natural creativity," [this book] shows you how a little focused effort can make almost any idea stickier, and a sticky idea is an idea that is more likely to make a difference,” says Heath.  “All you need to do is understand the six principles of powerful ideas.”

Dan Heath is a Consultant at Duke Corporate Education. His role includes designing and developing training programs, serving as a teacher and facilitator, and managing client relationships. He designs and teaches in programs for clients such as Microsoft, Dow, and Home Depot.

Don’t miss DG Martin’s all-new interview with Dan Heath on North Carolina Bookwatch, Friday, August 24, at 9:30 PM, with an encore episode airing Sunday, August 26, at 5 PM, only on UNC-TV!

During the 20-week, 10th anniversary season of North Carolina Bookwatch, guests also include: J. Peder Zane (The Top Ten), Gov. Michael Easley (Look Out, College, Here I Come!), Michele Bowen (Holy Ghost Corner), Neal Thompson (Driving With the Devil), Joseph Bathanti (Coventry), Joanna Catherine Scott (The Road From Chapel Hill), James Dodson (Beautiful Madness), Margaret Maron (Hard Row), James Peacock (Grounded Globalism: How the U.S. South Embraces the World), Tim Madigan (I’m Proud of You), Melton McLaurin (The Marines of Montford Point), Kathryn Stripling Byer (Coming to Rest), David Guy (Jake Fades),  Georgann Eubanks (Literary Trails of the North Carolina Mountains), Zelda Lockhart (Cold Running Creek), Mike Lassiter (Our Vanishing Americana: A North Carolina Portrait), Joe and Terry Graedon (Best Choices from the People’s Pharmacy), Fred Hobson (Off the Rim), and William Powell (Encyclopedia of North Carolina).

For additional information about series guests and airdates, plus links to the Bookwatch blog and online book club, please visit: www.unctv.org/ncbookwatch.

Funding for North Carolina Bookwatch is provided by UNC-TV members and by Quail Ridge Books and Music, Raleigh’s independent, full service bookstore, bringing readers and writers together since 1984.

North Carolina Bookwatch is part of UNC-TV’s ongoing commitment to produce programs for and about North Carolina. UNC-TV is the statewide 11-station broadcast network of the University of North Carolina. For more information, please visit www.unctv.org/ncbookwatch.

For more information about North Carolina Bookwatch and UNC-TV’s other original productions, please visit our website at www.unctv.org.

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