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For Immediate Release


Media Executive Rita Mullin To Serve as Interim Starting March 16

RESEARCH TRIANGLE PARK, NC, March 19, 2020—UNC-TV Public Media North Carolina announced that it has retained the services of m/Oppenheim, an executive search agency specializing in the non-profit sector, to lead a national search for the statewide PBS network’s next chief content officer (CCO). Dennis Hanthorn, a principal with m/Oppenheim, is serving as executive search consultant for the CCO position. The newly released position profile incorporates input from UNC-TV board members, executives, staff and other key stakeholders.

The vacancy comes as a result of the recent departure of UNC-TV CCO Travis Mitchell. After six years of service to UNC-TV, first as a Board of Trustees member and most recently as CCO, Mitchell joined Maryland Public Television (MPT) earlier this month as its senior vice president and chief content officer.

Concurrent to the search for its permanent CCO, UNC-TV has named longtime television executive Rita Mullin as its interim chief content officer, effective March 16. Mullin brings more than three decades of experience in a variety of broadcasting roles, including content strategy, programming, production and development. In addition to her role as a creative consultant to US-based production companies, she has held numerous executive roles at Discovery Communications including most recently general manager, Science Channel. Mullin’s previous experience also includes executive vice president, programming and development at the Oprah Winfrey Network, senior vice president, content strategy for Discovery Fit & Health, and vice president, development for the Discovery Health Channel.

“Rita brings decades of leadership experience in every aspect of television production and content distribution,” said UNC-TV Chief Executive Officer Lindsay Bierman. “Her record of success in audience growth, top-rated programming, and creative strategy for major networks will greatly benefit UNC-TV at a time of massive change and disruption across the organization and the industry. She embodies the qualities we’re seeking in the permanent role of chief content officer and will be a tough act to follow.”

The UNC-TV CCO position is responsible for growing and developing UNC-TV’s content in a way that provides continuity with past programming, advances its educational and public service mission and meets the evolving needs of North Carolina’s diverse audiences. The CCO is tasked with delivering engaging content and leading-edge distribution strategies that attract new audiences to broadcast, web and mobile platforms. The person in the role oversees a budget of approximately $12 million and more than 50 permanent, temporary and contract employees statewide.

For more information about the position and the anticipated six-month search process, please visit unctv.org/CCOsearch.

About UNC-TV Public Media North Carolina
As North Carolina’s statewide PBS network serving the country’s third-largest public media market, UNC-TV educates, informs, entertains and inspires its statewide audience on-air, online and in-person. Through its unique partnership of public investment and private support, the statewide network includes in-person engagement, digital-first social and online content delivery, and four over-the-air channels – UNC-TV PBS & More, the North Carolina Channel, Rootle 24/7 PBS Kids and the Explorer Channel. Its transformational events and content spark curiosity and wonder for all North Carolinians. Additionally, UNC-TV serves as the backbone for North Carolina’s state’s emergency services. Visit unctv.org and join the conversation at facebook.com/publicmediaNC, instagram.com/publicmediaNC and @publicmediaNC on Twitter.



Rebekah Radisch, UNC-TV: rradisch@unctv.org or 919-549-7177

Dennis Hanthorn, m/Oppenheim: info@moppenheim.com or 404-806-8200